11:17: Donate a percentage of your sales to a favorite charity, ideally one that is related to the subject matter of your work. This is one of the best sources of satisfaction as well as self-promotion.
11:17: When you identify the characteristics of your customers, you will ascertain where to find them, what publications they read, what organizations they are most likely to join, and how to reach them.
10:43: Create a “Dream Book” or photo collage. Fill it with pictures of your ideal home, spacious studio, dream exhibition or performance space, adventurous foreign lands, heavenly artists’ retreats and other delights that you want to be a part of your life.
10:46: Performing to the best of our ability requires fitness and stamina, and in the long term, we cannot afford to neglect our bodies. Taking time out to meet our physical, mental and emotional needs will enable us to achieve our goals of excellence.
10:21: There is a temptation to continue reworking a piece indefinitely. When you begin to agonize over minor details, it is a sign you are approaching the point of diminishing returns. Any further time spent on the project will be for little or no gain, and may even destroy what has been accomplished.
10:22: If your mind is distracted by obligations you are neglecting, persisting under these circumstances can be a waste of time. Mistakes will be made, and the quality of your work will suffer. Instead, deal with your commitments so you are able to fully focus.
10:22: If a gallery does not have its submissions policy on its website, you can call and ask. To the best of your ability, adhere to the policy, submit your portfolio and follow up with a call to see if it arrived.
10:24: Art brings beauty and inspiration and richness to all those who get to experience it. And, when it can go to the next step and provide genuine help in the world because of its mere existence, it answers the why…
10:24: Acknowledge the power of art is enormous, and its impact can be seen in a myriad of ways, from helping to raise funds for victims in Haiti, to donating art for healing purposes in healthcare institutions.
10:25: The end of your photography portfolio review can also be the beginning of a long relationship. It is critical to follow up with reviewers, personally thank them for their time and keep them informed of your work.
10:27: There are no guarantees in life or in art, but we can be assured that whatever gifts we have become stronger the longer and harder we work, and our chances of advancing professionally are multiplied over time.
10:29: Combining your skills of artist and teacher is especially rewarding when students voice their appreciation for helping them not only artistically express themselves but also improve the quality of their lives.
10:48: Art is all about creativity, but often when a teacher wants to impart information, they forget this basic principle and become very prescriptive about students copying the process or the product exactly.
11:05: Whether you are a budding artist or a 20-year professional, if you want to improve your skills, seek inspiration, try a new media or genre, or even obtain a degree, there is a place to go for all that — online.
11:06: In the universe of color photography, everything has an impact: the colors in the artwork, the lighting, the camera brand, the lens, its coatings, the sensor type, the processor, your computer screen, and even the camera model.
11:17: It is important to determine whether teaching a workshop is something that will be satisfying to you. If you have not taught before, it would be helpful to have a person stand in as a pretend participant.
11:28: LinkedIn is one of those great social networking venues that artists sometime struggle to understand, but once mastered, it can make all the difference in developing relationships with other professionals in your field.
11:30: If you are at the point in your career where you can approach a museum about an exhibition, consider doing so, particularly if you have ties to the locale or if your creative work might be of particular interest to the…
11:32: Authors may transfer any part of or all of their exclusive rights to a third party, typically by means of an assignment or a license. Since an author’s exclusive rights are valuable and broad in scope, the license should be…
11:33: In today’s economy…you may still feel you have to cut prices…during these tough times. This may work in the short term but can be destructive to the long-term value of your art and your reputation.
11:33: Pay close attention to that little voice inside your head…Criticism and negativity can become a habitual way of thinking. Make a conscious choice to turn positive thinking into a habit instead.
11:33: Negotiating is not about defeating the other party. Have clear objectives in mind before you begin discussions. Do not be afraid to ask for more than what you really want, and be willing to give something up.
11:34: [Finding a new city for work] was thrilling, invigorating, exciting and scary, but it made me work harder than I ever had to work before. I was 100 percent committed to surviving, and it made me stronger and harder-working at my craft.
11:34: Both verbal and non-verbal behavior can impact [a gallery deal]. Be in a positive mood when you walk through the door. Smiling, nodding approval and leaning forward are all positive body language cues that things are going well.
11:35: It’s your task to figure out the message you want to communicate to your target market and how to broadcast it. Product, place, pricing, promotion. Four Ps to keep in mind as you re-assess your marketing plan.
11:35: Besides sending materials on time as requested by one’s gallery, [send] high resolution digital images regularly. If the gallery is planning advertising or promotional materials, or gets contacted by the media, they’ll already have your images in their possession.
11:35: You can only control your own thoughts and actions; you cannot control every variable. Some goals are attained; others are not…[the smaller goals] you do achieve will move you closer to your big dreams.
11:36: If students are only asked to memorize facts, learning often becomes tedious bottom-feeding…Boredom. But when students are asked to make a textbook, they are required to remember, understand, apply, analyze, evaluate and create.
11:36: Each step toward an accomplishment is part of experiencing life. Value the things you learn, the skills you develop, the artwork you create, the people you meet and the new ideas you are exposed to. Enjoy this process in its own right, and savor the daily adventures.
11:37: For an artist’s site it’s like “[potential buyers] are coming into your physical gallery. What do you want in the front room? What do you want in the next room? What are they seeing, and what is the order in which they are seeing it?” ~ Gay Jervey
11:37: Social networking is about developing relationships and interacting with people. It’s the easiest way to market yourself and to build a following. People buy from people whom they like, understand and trust.
11:37: Your ‘brand’ is the way that people perceive you and your art. Your Web site, marketing materials, online posts, newsletters, e-mails and the way your art resonates with your audience contribute to building your brand.
11:38: Pay close attention to the things you say so they align with how you want the public to perceive you, and even in times when you share personal information, it only [furthers] the identity you’ve fostered online.
11:38: If you are socializing with people who make you feel worse and worse about the current state of the art market, without offering any solutions or positive feedback, try to avoid the topic with these folks.
11:39: [In art school] I had to justify the decisions I was making as a painter … my work was changing. It was still mine, but it became smarter and more current — the result of more thought and questioning.
11:40: Promote yourself and your work. Don’t be shy! You won’t ever get anything until you learn how to ask for it. Suggesting a next step to your audience provides both closure and a transition for continuing your relationship with them.
11:40: [Potential buyers] want to hear you talk, learn more about you and your work; set your focus, be prepared, own the room and greet people! You’ll be nervous at first, but the rewards are well worth it.
11:40: The best part [of teaching summer art camp] is being with the kids and watching them just absolutely having fun making stuff. You can see a spark in their mind going off when they start working on things and focusing and having a good time.
11:41: Art business workshops, classes, seminars and weekend retreats offer valuable information for artists at every career level and opportunities to form relationships with other artists and art professionals who may serve as further resources.
11:41: I know one artist in the ’80s sent his slides to a curator after packing them inside a sandwich. [It] caught the curator’s interest because his clever submission stood out from the piles of very ordinary slide packages.
11:42: If I need a break and need to be with other aspiring artists, so I don’t become a hermit, I can…It helps my work, just enough. Teaching keeps me on my toes. The students are always questioning what I’m doing, so they’re challenging me.
11:42: I’m a working professional artist who’s had some success. To be able to see me in conversation with my clients, to have discussions about money — these are things that most professional artists struggle with. That kind of stuff is worth its weight in gold. You can’t get that from an academy. You have to be in the studio with a professional artist
11:42: Luck is the result of knowing what you want and actively pursuing your dreams with determination and self-assurance. Like the philosopher Seneca said, “Luck is what happens when preparation meets opportunity.”
11:43: Enterprising artists should seek support from [government officials, tourist industry professionals, local business owners, art industry professionals and local residents] willing to encourage creative tourism.
11:45: The artist has the power to create something great, mediocre or just plain bad. [Today], fine art is what someone tells you it is. A pile of broken glass at a construction site is refuse, but on the floor of an art museum, it can be a minimalist masterpiece.
11:45: Rejection springs from many sources. Perhaps if you knew why they turned you down, your response would have been compassion rather than bitterness. In some cases, the rejection had nothing to do with you or your art.
11:46: Take advantage of creative tourism: most artists do not stop to consider that the visitors arriving in their cities and towns are also hungry for great cultural discoveries, hoping to be stirred and looking for an experience that has nothing to do with room service or garish souvenirs.
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